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28/12/2009

The truth about e-mail marketing and spam

This article refers to current and future clients of CYBER TECHNICS, as well as other e-mail marketing users. By this article, we attempt to inform you about the current law frame about proper application of the e-mail marketing application, ctMessengerTM so that you can be within the boundaries of being legal and respect your recipients, an element that in our opinion is very important in the evaluation of your activity.

Our resources are the International, European and Greek laws as they are applied by the Hellenic Data Protection Authority. The results of our research show us that a newsletter is not considered as spam only if it has the in-advance approval of the recipient, it contains a series of mandatory elements and is supported by an application that is compatible with the RFC2369 standards, like ctMessengerTM.



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